Ashlee Powers, Co-Founder and CEO, is an accomplished distance runner, coach, and 2020 Olympic Trials Qualifier. Ashlee began running at the age of 6 years old and hasn’t looked back since. Powers was a member of the Corona del Mar High School’s cross country and track team. During her time on the team, the program was named, “the winningest program in CIF” and she was also a part of the 2009 nationally ranked team, where she helped her team place 10th at Nike Cross Nationals. After high school, she pursued her running career at UCLA, spending most of her time in the athletic training room attending to injuries.
Ashlee began coaching in high school, assisting her coach with his junior Cal Coast Youth Program, and instantly fell in love. Ashlee always had a passion for helping others, and through coaching, she learned she could help others better themselves and build confidence on and off the track. While in college, she took on private clients in her free time, helping to improve their form and endurance.
In 2017, Ashlee took the role of the Head Coach for the Geffen Academy Middle School Cross Country Team in their inaugural year. Ashlee coached both the boys and girls team and led the boy’s team to the school’s first league championship and the girls to a 2nd place finish, respectively. After leaving the program, Ashlee returned to coaching privately. Her clients range from 12-55 years old, and she offers both in-person training and online coaching through Final Surge. Outside of shadowing her Coach and USATF Training, Ashlee uses her own experience from training to teach her clients. She believes her unique journey helps her understand all stages of a runner.
How Ashlee’s Powers Started
After suffering 8 years of injuries, Ashlee found peace with CBD products and began making her own bars in 2017 as a way to get in her favorite supplements on the go. What started as a simple personal treat turned into something more when people started asking her to bring her “special bars” (now known as Dark Chocolate Magic) and offering to pay for them. Ashlee realized others were benefiting from her bars and decided to make them available, later adding more flavors. She didn’t stop there. Topicals were another part of her lifestyle and she often became frustrated with the inflated prices of her favorite pain relief balms and noticed many of them had very little CBD compared to their price point. That’s when she decided to create a balm that was simple yet effective, thus creating Paineracer, extra-strength pain relief balm.
Since adding CBD to her lifestyle, Ashlee went from the sidelines to the starting line placing 24th at the 2018 USATF 10k Road Championships, and began transitioning to the marathon in early 2019. In October 2019, Ashlee made her debut at the Bank of America Chicago Marathon and qualified for the 2020 US Olympic Trials with a time of 2:39.04. Powers proclaims none of this would be possible without the help of CBD and created Ashlee’s Powers in 2018 to help other aspiring athletes pursue their dreams and not allow injuries to stop them.
You can follow Ashlee’s journey on Instagram @gogo.powers